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RookMotion (now ROOK) Raises $1.7M Pre-Seed for Actionable Health Data
On March 20, 2023, ROOK (previously RookMotion) raised $1.7M in pre-seed funding led by NuFund Venture Group and rebranded around a B2B SaaS health data API.
ROOK, previously RookMotion, raised $1.7M in pre-seed funding, announced in Miami, FL on March 20, 2023. NuFund Venture Group led the round. Alongside the funding, the company rebranded to ROOK and shifted to a B2B SaaS focus: a single API that connects companies with ready-to-use health data and insights from wearables and other health data sources.
Who invested in ROOK's pre-seed round?
This new funding round was led by the NuFund Venture Group and included participation from many prominent VC and angel groups, including AlliedVC, CrossOceanFund, Harvard Business School Alumni Angels Chicago, Hilltop Venture Partners, InstaVC, IrieVC, IQ Ventures, Liebenthal, Mana Ventures, MCMA VC, Stadia Ventures, Techstars, and The SageHouse. We are also excited to have Pankaj Kedia, leading AI/Deep Tech angel investor, NuFund member, and formerly global head of wearables at Qualcomm, join us as an investor and board member.
Which accelerator programs accepted ROOK?
ROOK has also been accepted into the EndeavorLAB and Stadia Ventures accelerator programs and looks forward to active participation over the next 3-6 months.
What problem was ROOK solving in 2023?
As wearables became mainstream, the 24/7 health metrics they generate were full of untapped potential. By providing a single integration for hundreds of wearables and an additional level of processing, ROOK gave companies a way to access data across a fragmented market so they could obtain and use valuable user data and insights more easily.
Why did RookMotion rebrand to ROOK?
RookMotion rebranded to ROOK because the company shifted to a B2B SaaS focus. The new brand identity better communicates what ROOK does and its vision: going beyond the fitness world into healthcare, insurance, wellness and more. Read the full RookMotion to ROOK rebranding announcement.
What did ROOK's CEO say about the funding?
“We’re excited for this next stage of growth at our company,” said Marco Benitez, CEO & Co-founder of ROOK. “ROOK has always been about connecting people with what they need to achieve more–first through hardware and software, and now more than ever through our API. By centering our ability to provide more meaningful biomarker data and insights, we are able to focus on our power to deliver the tools for better understanding so that companies can turn problems into possibilities and tap into unseen opportunities. With this round of funding, we will drive even more people to discover, build, and achieve more with ROOK.”
Today ROOK connects 72 data sources and more than 500 devices. To see the API this round helped build, explore the ROOK developer documentation.
Written byJonas DückerCMO | COO
