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Alula and ROOK Partnership: What Was Announced in 2024?

In April 2024, Alula Technologies and ROOK announced a partnership to bring wearable health data into insurance, healthcare and employee benefits.

A unified data stream flowing from multiple wearable devices—smartwatch, smart scale, glucose monitor—converging into a single connected system representing data aggregation and integration.

On April 11, 2024, Alula Technologies, a provider of technology solutions for insurance, healthcare and employee benefits, announced a strategic partnership with ROOK, a wearable health data platform. The partnership pairs ROOK’s aggregation of data from smartwatches, smart scales, glucose monitors and other devices with Alula’s underwriting and ongoing risk assessment, to improve user engagement and risk understanding.

Miami/London, April 11, 2024 - Alula Technologies, a global leader in providing innovative solutions in insurance, healthcare, and employee benefits, is excited to announce its strategic partnership with ROOK, the pioneering wearable health data platform.

What does Alula Technologies do?

Alula Technologies uses AI-enabled technology to enhance customer experiences and risk understanding in insurance, healthcare and employee benefits. Alula applies data insights and modern technologies to drive efficiencies and informed decision-making, with the aim of better understanding risk and improving customer satisfaction.

What does ROOK bring to the partnership?

ROOK brings health data aggregation: its platform gives software and applications health metrics from many wearable devices and other sources through a single integration and data stream. By integrating and processing that data, ROOK reduces the complexity of health data management so organizations can derive actionable insights.

Why do Alula and ROOK fit together?

Alula and ROOK share a goal of using data to drive outcomes in insurance and healthcare. ROOK’s aggregation of data from smartwatches, smart scales, glucose monitors and more complements Alula’s underwriting processes, ongoing risk assessment and continual enrichment of health status understanding. Together, the two companies aim to help organizations improve user engagement and risk assessment accuracy. For the results, read the Alula Technologies case study with ROOK.

What did Alula and ROOK leaders say?

“We are delighted to embark on this transformative journey with ROOK,” said Simon Spurr, Executive Director at Alula. “By combining our expertise in data analytics and risk management with ROOK’s advanced capabilities in health data aggregation, we are poised to deliver enhanced value to our clients across the globe.”

“This partnership marks a significant milestone in our mission to revolutionize the way health data is utilized,” said Marco Benitez, CEO at ROOK. “Together with Alula, we are poised to drive innovation, foster better decision-making, and ultimately empower organizations to make a positive impact on the lives of individuals worldwide.”

For more information about Alula Technologies, visit the Alula Technologies website.

For more information about ROOK, visit the ROOK homepage, or try the ROOK sandbox.

Media Contacts:

Jonas Dücker COO ROOK jonas@tryrook.io

Nelson Camara Marketing Lead Alula Technologies Nelson.Camara@alulatechnologies.com

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