Podcast & media
Turning Wearable Data Into Real Health Insights: ROOK on The Pitch
ROOK CEO Marco Benítez pitches on The Pitch Show, covering wearable data fragmentation, standardization, interoperability, and building health data APIs.
ROOK was featured on The Pitch Show, hosted by Josh Muccio, with investors Elizabeth Yin, Jesse Middleton, Laura Lucas, and Mike Ma. ROOK CEO Marco Benítez presented the vision behind the ROOK wearable API: turning fragmented data from multiple devices into structured, usable information. The episode also highlights why digital health needs wearable data that is comparable, not just accessible.
What challenge in digital health does the episode highlight?
The episode highlights that accessing wearable data is not enough; the data must be comparable and useful to build better products. ROOK addresses this by standardizing data from 72 data sources and more than 500 devices.
What topics are covered?
- Wearable data integration
- Data standardization and interoperability
- Digital health infrastructure
- B2B SaaS in healthcare
- Fundraising and startup pitching
- Building APIs for health data
- Challenges in wearable adoption
Next step: see how the ROOK API normalizes wearable data in the ROOK documentation.
Written byDaniel MasDigital Marketing Lead
