Podcast & media
Making Health Data Work Smarter With Everyday Fitness Devices
On The Business of Learning, ROOK CEO Marco Benítez explains how ROOK standardizes wearable health data so organizations can analyze it, including with AI.
In this episode of The Business of Learning, Joao Camargo interviews Marco Benítez, CEO of ROOK, about his path from biomedical engineer to founder. Marco explains how ROOK integrates data from multiple wearables and health platforms and standardizes complex health metrics, so companies can analyze that data, including with artificial intelligence, to support decisions in digital health, insurance and corporate wellness.
What topics does the episode cover?
The episode covers these topics:
- Marco Benítez’s journey from biomedical engineer to tech entrepreneur
- How ROOK integrates data from multiple wearables and health platforms
- Standardization and normalization of complex health metrics, explained further in why wearable data is messy and how to normalize it
- Using wearable health data to support decision-making in organizations
- AI-driven analysis of health data
- ROOK’s role in industries such as digital health, insurance and corporate wellness
ROOK moves and standardizes health data; it does not diagnose, treat or replace clinical judgment.
To see how ROOK delivers normalized wearable data, read the ROOK developer documentation.
Written byDaniel MasDigital Marketing Lead
