Rebranding Announcement: RookMotion is Now ROOK

We’re excited to announce the rebrand of RookMotion to ROOK, an updated brand identity that encapsulates and communicates who we are, what we do, and our vision for the future.

Why ROOK Rebranded

Over the years, we’ve evolved from a fitness-focused, hardware-based company to so much more—and it’s time for our branding to follow suit.

Founded in 2018 by biomedical engineers, ROOK has always sought ways to bring about a healthier world with a connection to data at the core of our solutions. 

That isn’t changing.

But the introduction of our API took us from simply connecting users with their gyms to connecting companies with the health data they need to personalize interactions, pinpoint new opportunities, and pioneer breakthroughs. As we focused on this API and the possibilities presented by our ability to aggregate and transform health data, we knew we needed a chance to re-introduce ourselves and convey who we are today.

ROOK’s rebrand reflects our current innovations and our ongoing growth as a company.

ROOK’s New Name, Logo, and Look

ROOK began as ​​a heart rate monitoring system for live and remote workouts, connecting coaches and gyms with their users. Both the “Motion” part of our previous name (RookMotion) and our original electrocardiogram-inspired logo are rooted in these beginnings.

As we introduced our API and the health data analysis that went with it, we began solving problems that went beyond the fitness world into healthcare, insurance, wellness, gaming, and more. This evolution prompted the shortening of our name to ROOK to better encompass all aspects of possibility provided by our data and insight offerings.

In the same way, we’ve introduced a more modern logo that better represents ROOK as the B2B SaaS company it is today– with interconnected Os that reference the exchange and transformation of data as well as a visualization of collected and changing data points in our logomark.

We also opted to employ a bolder, more engaging use of design elements.

Our new color palette utilizes bright colors and contrasting combinations that draw the eye in order to express the dynamic nature and disruptive potential of ROOK. It’s vibrant, unapologetic, forward-moving, and empowering–without sacrificing clarity.

Our New Website

At the heart of our rebrand is a drive to shine a light on our API and the potential it unlocks. We listened to our customers, saw the problems we helped them solve, and knew we needed to spotlight it all on our website so that we could help even more people discover, build, and achieve with ROOK.

This means that when you take a look around our newly updated site, you’ll find a more in-depth illustration and explanation of our offerings, including elements like the icons you see above and descriptions that dig deeper into what you actually get, like these:

• Biometric data from 300+ wearables with only one integration

  ROOK minimizes the workload of dev teams by collecting biometric data from 300+ wearables and other health data sources with a single integration–eliminating any need to go through the painful process of individual integration and maintenance.

• More meaningful, ready-to-use, real-time data
  ROOK doesn’t just aggregate biomarker data– we clean, harmonize, standardize, and normalize it– which means the most complete, easy-to-compare data possible and the ability to take action sooner.

• ROOK’s Health Score means one unified definition of health

  ROOK’s Health Score allows you to access a universal definition of health that can receive data from any source, eliminating the conversions, calculations, and data analysis required to get to important insights and more personalized user interactions.

Explore the New ROOK

We’re thrilled to move forward as ROOK and to share our new name, look, and a deeper understanding of our vision with you!

We’re a B2B SaaS company that empowers apps and software with useful, usable health data and valuable insights from wearables– and we’re here to help you unlock a healthier world.

To learn more about what you can build with ROOK, browse our newly updated site or reach out and contact our team directly.

The rebrand wouldn’t have been possible without the great support of The SageHouse - thanks a lot!