ROOK’S MISSION IS TO ENABLE EVERYONE WITH THE DATA THEY NEED TO UNLOCK A HEALTHIER WORLD.
Through our API, we transform health data into deeper understanding, creating actionable insights and change-making opportunities for people who want to create an impact.
We are with you on this mission towards medicine 3.0
OUR BELIEFS
Achievement starts with understanding.
We believe in the power of knowledge and that the ability to reach beyond our limitations is rooted in accessing and applying more meaningful data.
Personalization unlocks potential.
When our goals align with our abilities, accomplishing big things feels easier. We aim to be an empowering resource for those looking to take more effective action and achieve more.
Data accessibility matters.
The ceiling for success shouldn’t be dictated by developer or analytical constraints. We know that good data is essential to innovation, so we strive to make connecting with it as easy as possible.
OUR STORY
The core of ROOK’s story has always been about connecting people with what they need to achieve more.
ROOK began with a heart rate monitor platform that connected coaches and gyms with their users, but it quickly became a search for a way to provide a better connection between apps and health data as a whole.
We saw the difference health data could make and knew that finding a way to easily connect companies with more meaningful input was key to creating deeper understanding and helping people reach their full potential.
As we worked to build this connection, we found that our solution solved problems that went beyond the fitness world into healthcare, insurance, wellness, gaming, and more.
Today we are a B2B company whose API creates change-making opportunities through data and insights as we strive to raise the ceiling of what’s possible.
OUR LEADERSHIP TEAM
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Marco Benitez
CEO
Tae Kwon Do champion turned biomedical engineer turned CEO, Marco’s experiences and passion have given him a deep knowledge of the fitness, sports, and pharmaceutical industries. He values discipline, perseverance, and persistence, and strives to give to others what his fitness and coaches gave to him—an opportunity for a greater life.
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Daniel Martinez
CTO
With a master’s degree in biomedical engineering as well as a master’s in clinical trials, Daniel is a biomedical engineer and an entrepreneur who loves to teach and share knowledge. Always curious, he has an inventive spirit and enjoys taking things apart to see how they work and how they can be improved.
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Jose Ivan Esquivel
CQA
José is an electronics engineer with a master’s degree in biomedical science who considers himself a researcher and developer of automations. His experience with medical devices and automation combines with his past as an athlete to give him a unique vision for what is needed and what is possible in the world of health data.
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Jonas Dücker
COO I CMO
With an MBA as well as degrees in both international business and entrepreneurship, Jonas is fascinated by projects rooted in creating change. His years of experience in scaling fitness-tech startups and in social impact companies provide him with the organization, dedication, and out-of-the-box thinking that power innovation.
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Oscar Garcia
CFO
Oscar is the exception to the “finance guys are boring” trope. Equally funny and capable at financial management, his master’s in finance and years of experience as a general manager in the textile industry help him to advance ROOK’s vision with insightful analysis and thoughtful strategy.