Case Study: Advanta Health Solutions Redefining Wellness with ROOK Integration
Advanta Health Solutions is revolutionizing corporate and insurer wellness programs by offering fully virtual wellness incentives that validate, track, and reward health-focused activities. Leveraging mobile technology and direct integration with wearable devices, Advanta ensures members stay motivated and engaged in their wellness journey. Their platform supports physical fitness, mental wellbeing, and nutrition, providing a holistic solution for health improvement. Trusted by over 3,100 organizations, Advanta is a leading name in wellness innovation.
The Challenge
Before partnering with ROOK, Advanta relied heavily on geo-fencing technology to validate physical activity in their extensive network of 40,000 partner facilities. While effective, this approach had limitations:
Tracking sleep, recovery, and stress was not possible.
Data on daily movement and activity outside step counting was lacking.
Measuring actual effort during physical activity was limited to facility check-ins.
Insights into tangible health improvements for users or workforce health trends were insufficient.
To address these gaps, Advanta needed a solution that provided more comprehensive, accurate, and actionable data.
The Solution: ROOK Integration
Advanta partnered with ROOK to integrate advanced wearable data capabilities into their platform. ROOK’s technology enabled Advanta to expand their wellness tracking beyond facility check-ins and step counts to include sleep patterns, recovery metrics, stress levels, and everyday movement.
This integration created a seamless experience for users, leveraging devices like Garmin, Apple Health Kit, Fitbit, and Google Fit to monitor progress and reward healthy habits.
Benefits
For Members: Comprehensive tracking, accountability, and rewards for healthy behaviors.
For Organizations: Clear impact measurement, enhanced decision-making, and visible ROI on wellness initiatives.
Results
The integration with ROOK delivered measurable success for Advanta:
Higher Engagement: Daily app usage increased by 26%.
Industry-Leading Participation: 65% of enrolled users completed at least one activity in 2022.
Frequent Interaction: Active users engaged with the app 181 times annually on average, the highest in the industry.
These achievements, validated by the Validation Institute, underscore the effectiveness of the enhanced Advanta platform.
Conclusion
Advanta Health Solutions, with ROOK integration, has set a new benchmark in wellness innovation. By combining cutting-edge tracking technology with smart rewards, they provide insurers and corporations with a holistic solution to drive health improvements, reduce costs, and enhance member satisfaction. With their commitment to ongoing innovation, Advanta continues to lead the way in transforming wellness into a strategic advantage.
